Our lifestyles have changed a lot over the past few decades, but what about quality of life ?

While knowledge is connected on a global scale and technology is rapidly advancing, is society prospering and people happy ?

Certainly, the world has become more convenient and people have more choices in their lives.
However, the more we pursue these desires, the more we may have exhausted the earth and left people’s minds behind.

Are companies really making a substantive contribution to society while they are investing enormous resources in the red ocean to differentiate themselves from competitors in order to secure profits ?
Are educational institutions teaching academics with the same old frame of reference, and is knowledge being fully returned to society in the form of research activities in silos ?
Is the future sustainable if the government is trying to run a comprehensive plan with a siloed organization and a complacent attitude, with inadequate citizenship ?

In a mature society overflowing with things and solidified by established systems, have we lost our sense of excitement and passion ?

Japan, in particular, faces many serious challenges, including low birthrate and aging population, food/resource self-sufficiency, social isolation, child poverty, garbage problem, mental illness, national security, and decline of traditional industries etc.

On the other hand, however, there are also many soft assets such as corporate resources, scientific and technological assets, rich nature, craftsmanship, aesthetic sensitivity, hospitality, and creativity.

We believe that we can contribute to a society that is environmentally, culturally, and economically prosperous, for companies by allocating resources not only to immediate profits but also to apparent and latent social issues with an eye toward the future at least 10 to 20 years from now, and for citizens by improving our scientific literacy, aesthetic sense, and sensibility, as well as understanding the current social system.